Publisher Profile: A popular, independent technology review blog focusing on high-performance computing and gaming hardware. Their audience is highly tech-savvy and exhibits above-average ad blocker usage.

The Challenge: The publisher observed analytics suggesting nearly 40% of their desktop traffic used ad blockers. Standard display ad revenue was significantly underperforming relative to traffic levels. They needed a solution that wouldn't alienate their technically sophisticated audience or slow down their content-rich pages.

The Solution: The publisher implemented Sulvo Unblocker, attracted by its promise of a lightweight script and focus on recovering standard display ad slots without intrusive formats.Implementation: Integration involved adding a single Javascript tag, completed within an hour by their small development team. No complex configuration was needed initially.

The Results (After 60 Days):

*Impression Recovery: Sulvo Unblocker successfully recovered an average of 31% of previously blocked ad impressions on desktop devices.

*Revenue Lift: This translated directly into a 19% increase in their total programmatic display ad revenue compared to the pre-Unblocker baseline.

*Performance: No measurable negative impact on Core Web Vitals or page load times was detected through monitoring tools.

*User Feedback: No increase in user complaints regarding ads was reported through feedback channels or community forums.

Conclusion: Sulvo Unblocker provided a seamless and effective way for the tech blog to recover a substantial portion of revenue lost to ad blockers without compromising site performance or user trust among their discerning audience.

Publisher Profile: A large digital publisher with a portfolio of lifestyle and entertainment websites, predominantly serving a mobile-first audience in North America and Europe.

The Challenge: While desktop ad blocking was a concern, the publisher was increasingly worried about revenue loss from mobile users, particularly those using browsers like Safari with ITP enabled, which hampered standard targeting and measurement for their programmatic stack. They needed a compliant solution that worked effectively across various mobile environments.

The Solution: After evaluating options, the publisher chose Sulvo Unblocker for a pilot across three of their high-traffic mobile web properties, focusing on its ability to work within browser privacy constraints and its transparent reporting dashboard.

The Results (After 90 Days):

*Targeted Recovery: Unblocker recovered an average of 24% of impressions previously lost on Safari mobile browsers due to ad blocking or tracking prevention.

*Overall Mobile RPM Increase: The recovered impressions contributed to an 11% lift in overall mobile web ad RPM (Revenue Per Mille) across the pilot properties.

*Compliance Confidence: The solution operated effectively without relying on third-party cookies, aligning with their need for privacy-compliant monetization.

*Operational Efficiency: The ad operations team appreciated the clear dashboard provided by Sulvo, allowing them to easily monitor recovery rates and revenue attribution.

Conclusion: Sulvo Unblocker enabled the lifestyle publisher to effectively monetize valuable mobile traffic segments previously unreachable due to privacy features and ad blockers, delivering a significant boost to mobile revenue in a compliant and efficient manner.